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The SurePress L-4033AW is a seven-color inkjet digital label press with white ink.
August 6, 2013
By: Greg Hrinya
Editor
Epson America, Inc. has announced that label printer and converter Luminer Converting Group has purchased and installed the Epson SurePress L-4033AW. Luminer says it purchased the SurePress based on quality, price point, color gamut, and Epson’s service, and is using the inkjet digital label press to print high quality labels for diverse markets, including health and beauty, chemical and pharmaceutical. “We were looking for ways to alleviate the issues we were experiencing with our short run flexographic printing – it was a time consuming process, not only when plate mounting and inking up the press, but most of all when color matching difficult or custom colors. We were frustrated with rejects and the reworks from jobs that didn’t initially match the colors designers were requesting,” says John Borrelli, partner and COO, Luminer Converting Group Inc. “We did our homework at Label Expo with a team of seven employees from several different departments within our organization. We looked into all available solutions, and after seeing its capabilities, and consulting with other customers and our in-house team, the Epson SurePress made it to the top of our list, in part due to the color gamut, quality, the option of white ink, and the price point in which we were able to acquire the equipment.” Designed for prime label converters and commercial printers, the Epson SurePress L-4033AW is a seven-color inkjet digital label press with white ink that “makes high-quality, short-run label printing easier and more efficient, even on clear and metallic substrates,” according to Epson. “Transferring to the Epson SurePress has allowed us to work more efficiently and we immediately saw time saving benefits compared to flexographic printing,” says Borrelli. “The training and service Epson provides, especially during initial setup, is integral to success – they were responsive and helpful no matter our questions. Additionally, having the ability to print on a variety of substrates, including metallic, film, paper, or gloss, along with the wide range of colors and White ink, allows us to exactly match logos with demanding graphics and complex vignettes.” “The Epson SurePress L-4033AW inkjet label press delivers high print quality and a wider color gamut when compared to other digital presses, and allows print shops to more cost effectively produce difficult short-run, high-quality labels with accurate spot color matching,” says Mark Elsbernd, North America region sales manager, Epson America. “The Epson SurePress supports the many diverse label market requirements, making it an ideal fit for Luminer Converting Group, and we are proud to deliver on a promise of reliability and support that allows companies like Luminer to grow.”
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